In tribute to our friends at Fast Company, here are the top 10 innovative sports & wellness companies of 2023:

Eight Sleep are the coolest sleep-tech in town

First it was custom king size mattresses where each "half" (more like quarter to me) was made stiffer or softer according to your partner's tastes.

Now it's temperature.

Hot on one side and cool on the other, Eight Sleep are tailoring our thermal response during sleep.

Click the link

For those who like a pint after exercise

One of life's mysteries is why is it that a pint always tastes better after a work-out?

Well unfortunately we will never experience that wonderful taste again with Reframe.

Reframe are building healthier drinking habits through AI. Just turn off the app if you win your match.

It should have been called "Refrain" App

Click the link 

Making parents healthier & happier

It's an interesting concept. Instead of targeting adults, Cleo have created healthcare for parents.

Not only do you get the parents, but you also help the children.

Is it Revolutionary healthcare & wellness system? No. Is it great marketing segmentation - yes!

Click the link

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A Pro athlete's approach to human testing

Home testing is gathering pace quickly. Makes sense as it saves a ton of time travelling and waiting for the GP.

Well Thorne Healthcare are one of the top providers, so much so that Daniel Riccardo is a customer.

They can test Amino Acids, Bone & Joint, Cognition & Focus, Energy, Gut Health, and more...

Click the link

Introducing "gravity" sportswear

Many, many, many, many companies have created weighted sportswear, but have Omorpho finally cracked it?

Do you know what?

We truly believe they have.

It's a bit pricey, but they have solved the age-old problem of distributing the weight in such a manner as to be comfortable to wear. Have you ever ACTUALLY ran with weighted ankles bracelets or done a box-fit class with wrist weights. IT IS AWFUL!!!

Well Omorpho have got something interesting here that I think a lot of sports brands will follow. They may have just shown everyone the hidden code.

Click the link 

Video gaming for Doctors

Don't know your borborygmus from your xerosis?

Well don't worry, there is a game for that.

LevelEx have created a fun gamified way of learning for doctors.

Click the link 

Golf tips on the golf course

Don't tell your golfing partner.

When you are stuck on the rough and she is on the fairway, simply get out your phone, pull up Xonic, get a quick golf tip and BAM! straight into the hole.

Powered by AI, golfers swear by it.

Click the link 

Parents, don't fight the video game!

Everything kid's love about video games but for sports.

You can’t beat the screen. So make it work for things that matter. Just like in their favorite video games, MOJO rewards kids for playing.

Click the link 

Desktop holograms, a new selling experience

Proto delivers a truly lifelike holographic experience so viewers see, hear and interact with your sports equipment anywhere in the world.

Imagine that you were the world expert in fitting running shoes. You know that ramp & motion control make very little difference to majority of us when wearing running shoes, and that people can adapt their biomechanics depending on the surface they are running on (watch someone running on sand, then concrete, then grass barefoot and their biomechanics will adapt).

Now, a customer is willing to pay a lot to have to choose some running shoes for them. Well once upon a time there was video calling, now there will be holo-calling (we definitely need a catchy name) thanks to Proto.

It will be a much better experience.

Click the link 

Largest collection of sustainable fabrics from a start-up

Pangaia are a very interesting company. They have managed to transform fibre lab science into a fantastic commercial company.

This has been achieved before (3M, Avery Dennison, Corning, etc.), but it is extremely hard.

Pangaia supply wildflower fibres, hemp fibres, bamboo fibres, nettle fibres, and way more.

If you design sports clothing you should check them out.

Click the link 

Peel Power: Don't throw away your RIND's

Rind are challenging our perceptions of nature original packaging - fruit rinds.

By keeping it real with the peel, our whole fruit snacks naturally contain healthy sources of fiber, vitamins & antioxidants, making RIND better for you & the planet.

By not discarding the rind they save around 15% of annual food waste.

We haven't tried them, but if it's super tasty then it's a brilliant idea and piece of marketing

Click the link 

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Over and out!

Bryan & Peter

Kitradar Ltd nor its employees advocate the use of any products on this email. Please do your own research and consult a relevant professional and/or physician before consuming or using any products listed

None of the content is sponsored, we simply love the work they do and think it will spark a little bit of inspiration over your coffee break. If something is sponsored in the future we will let you know!