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10 - The Rise of HIRT

10 - The Rise of HIRT

The latest craze hitting a gym near you

Bryan Roberts
February 21, 2023

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Remember the rise of HIIT (High Intensity Interval Training)? Well HIIT's younger sibling HIRT is now taking centre stage in a gym near you. High-intensity resistance training combines strength and high-intensity training and will soon be the buzz word on your gym buddy's lips
Endless Grip Socks - the market has caught up. Check out TruSox, Gain the Edge, Grippy, VYPR, Maestro and Defiance.
The sharp rise of AirTrack - it's trending so fast that you would think it was inflatable. AirTrack supply inflatable gymnastics floors, mats and training aids for budding gymnasts and Instagram Dads.
And while we were researching AirTrack we came across the Foot Thong! Padded protection for gymnasts. I just wonder if this is a great brand name or a bad brand name?
The list of alternative milks seems to be endless. We mentioned sunflower milk in a previous email, came across potato milk the other day, and during our research we found out that Pea Milk and Cashew Milk are the rising trends. But they are far, far, far behind the most popular....... Almond

AirTrack Home Gymnastics Floor

Milk Alternative Market

Crowdfunding Now

Meet Sparkee - The 8,500 mAh Power Bank with 2-Way Charging - Link
MAYA YOGA - Hand Sketched Instructional Cork Yoga Mat - Link
Q - The Quick Release CNC Titanium Keychain Carabiner - Link
Kili - Bohemian Black 40L Backpack - Link
The Infinity - Titanium Firestarter & Multi-Tool - Link

Hand Sketched Instructional Cork Yoga Mat

Meet Sparkee - The 8,500 mAh Power Bank with 2-Way Charging

Body / Mind

OxeFit - The OxeFit XS1 is more than just a strength platform. Row, Canoe, Kayak, Paddleboard, SurfSwim, SkiCross and perform digitally controlled Pilates for an all-in-one total body workout experience.
Tempo Move - The home gym that fits into your life. Designed for even the smallest space, the Move houses everything you need in just over a square foot.
YogiFi - AI Powered Smart Yoga Mat with 1 and 1 coaching connected to your TV, Mobile or Ipad
The JRNY adaptive fitness membership offers personalized cardio, strength and whole-body workouts that evolve as you do. It learns with each use by assessing your fitness level and recommending workouts based on your abilities, available time, how you’re feeling, and more.
The Fiture Mirror is using Motion Engine™ maps key points on your body against millions of movements for a uniquely seamless experience. It is a sensor that detects movement with no photos or videos, so you can work out while feeling secure

Oxefit - all in one home gym

Tempo Move. The home gym that fits into your life.

Sports Science

"For athletes in endurance sports, there are four buckets of cardiac issues to watch out for: electrical disorders like arrhythmias, heart muscle disorders like hypertrophic cardiomyopathy, genetic coronary artery disorders, and obstructive coronary artery problems like arteriosclerosis. Athletes under 35 are more likely to have problems from the first three buckets, while athletes older than 35 are at risk from the fourth bucket."

How Common Are Heart Problems in Athletes, Really? - Outside Magazine

Interesting article from Outside Magazine. Something to look out for if you are a coach or active in sport.

Technology (AR, VR, AI, E-sports, etc.)

Would you like to read a good quick overview of VR in Medicine? Sure, I hear you say? Well check out this article by MAI.
How can artificial intelligence make running safer? Moa Johansson, Associate Professor at the Department of Computing Science and Engineering and colleagues are aiming to estimate the finishing time of a runner, and anticipate which runners risk overworking themselves.
Whether you’re a runner, cyclist, or triathlete, AI Endurance helps you get the best results from the time you invest in training. Our app creates personalized training plans using AI, to prepare you for any race or to simply keep you in shape.
Remark AI's Smart Safety Platform can identify individuals who may be injured based on their movement, allowing race officials to make sure they quickly get medical care
New Patent - Apple’s Augmented Reality Calorie Counter points to new health apps on Apple AR/VR