This is a great article in Men's Health that just has to be shared, but we are going to highlight our Top Ten

"30 x Health & Fitness Innovators Changing The Game This Year"

These men and women are transforming the way you train, eat, recover and feel – whether you know it or not. If you want a clue to the future of fitness, start here:

Anthony Katz: founder of Hyperice, ruler of recovery

There are 1000's of receovery brands, with 100's of massage guns available on Amazon, but Anthony Katz has managed to break through the noise with his leading brand Hyperice.

He has done this by constantly innovating and creating new and exciting partnerships

Learn more here 👈🧠👀

Tom Hale: CEO of Oura, custodian of smarter sleep

We have said it once, and we are sure we will say it again. When Oura and smart rings came out, we were skeptical and said they would never work.

Well, we were wrong! Tom Hale has created a new industry in sport which is incredibly hard to do.

Learn more here 👈🧠👀

Sam Kitching: WIT co-founder, GM of Nobull in Europe

We have seen the rise of WIT in London, and what Sam and his team are doing is incredible.

We have had a go at retail and it is hard. Sam and his team, make it fun, innovative and engaging. Have you ever used those words with large retail brands like Fitness Superstore?

Learn more here 👈🧠👀

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Ara Katz & Raja Dhir: co-founders of microbial sciences company Seed, gut-health gurus

SEED is a company founded by Ara Katz & Raja Dhir that focuses on developing products to support women's health. The company offers a variety of products, including probiotics specifically formulated for women's reproductive and digestive health. SEED also conducts research in microbiology and hosts a blog to educate consumers on the importance of microbiome health. With a commitment to transparency and science-backed research, SEED is quickly becoming a leader in the women's health and wellness industry.

Learn more here 👈🧠👀

Obi Vincent: influencer, online coach, pioneer of ‘functional bodybuilding’

Obi Vincent is a renowned fitness influencer and has amassed a following of over 1 million on Instagram, where he shares his workout routines, motivational messages, and healthy living tips.

Obi is known for his focus on functional training and his ability to inspire his followers to achieve their fitness goals. He also offers online coaching and training programs, providing customized fitness plans to help people reach their fitness targets.

Learn more here 👈🧠👀

Chris Milk: co-founder of VR platform Supernatural, propelling fitness into the metaverse

Supernatural is a virtual reality fitness company founded by Chris Milk. The company offers an immersive and interactive workout experience using virtual reality technology. Users can engage in a variety of workouts, from yoga to boxing, all while being transported to stunning locations around the world.

The company also offers personalized coaching and tracking to help users achieve their fitness goals. With its innovative approach to fitness, Supernatural is quickly gaining popularity among fitness enthusiasts looking for a new and exciting way to stay active.

Learn more here 👈🧠👀

Andrew Huberman: neuroscientist, science-led health hacker

Andrew Huberman is a neuroscientist and tenured professor at Stanford University School of Medicine. His research focuses on understanding how the brain processes visual information and how this information can be used to improve human performance. Huberman is also known for his work on the effects of stress on the brain and how mindfulness and meditation can help alleviate stress and anxiety.

In addition to his academic work, Huberman is a popular podcast host and public speaker, sharing his insights on brain science, health, and wellness with audiences around the world.

Learn more here 👈🧠👀

Ben Massey: founder of Rad

Harnessing the values and aesthetics associated with streetwear culture, Rad’s footwear challenges the norms and conventions of the training shoe market. Upgrading your standard piece of kit, founder Massey has built a shoe that’s primed for the future in form, function and environmental impact.

Taking a ‘training is lifestyle’ approach to the brand, the CrossFit competitor and affiliate has successfully built hype in a crowded market both within and beyond the four walls of the gym.

Learn more here 👈🧠👀

Kate Burton-Barlow & Keith Barlow: founders of Fittest PR, bastions of CrossFit

FittestPR is a fitness public relations and marketing agency that specializes in promoting fitness, health, and wellness brands. Based in New York City, the company offers a range of services, including media outreach, influencer partnerships, event planning, and content creation.

FittestPR has worked with a variety of clients, from fitness studios and trainers to supplement and activewear brands. With a team of experienced PR professionals and a passion for the fitness industry, FittestPR helps clients reach their target audience and achieve their business goals.

Learn more here 👈🧠👀

Matteo Franceschetti, Massimo Andreasi Bassi, Andrea Ballarini, and Alexandra Zatarain: co-founder of Eight Sleep, making your sleep count

Eight Sleep is a technology company that specializes in developing innovative sleep solutions. Their flagship product, the Pod, is a smart mattress that utilizes AI technology to monitor and optimize sleep quality.

The Pod includes features such as dual-zone temperature control, personalized sleep coaching, and biometric tracking. Additionally, Eight Sleep offers accessories such as weighted blankets and pillows to complement their products. With a focus on improving sleep health and wellness, Eight Sleep has quickly become a leading player in the sleep technology industry.

Learn more here 👈🧠👀

Others listed include:

• Dan Shellard: co-founder of Fiit, pioneer of digital fitness

• Danny Gray: founder of Jaaq, mental health trailblazer

• Christian Toetzke: co-founder of Hyrox, fitness-comp king

• Stephen Owusu: co-founder of Jaxjox, disruptor of at-home fitness

• Tim Spector & Jonathan Wolf: co-founders of health app Zoe, purveyors of personalised nutrition

• Sam Corcos: co-founder of Levels, unlocking metabolic health

• Clive Ormerod: CEO of Les Mills, breaker of fitness boundaries

• Leon Bustin: YouTube fitness pioneer, revving up your runs

• Mat Fraser & Matt O’Keefe: CEOs of HWPO, empowering the everyday athlete

• Anthony Stazicker: ThruDark co-founder, engineer of high-performance apparel

• Scott Britton: founder of Battle Cancer, cultivator of social change

• Leon Cassidy: founder of Fitr, revolutionising remote training

• Craig Richey: influencer and business owner, fuelling your CrossFit obsession

• Grayson Hart: founder of Puresport, normalising ‘natural medicine’

• Scott Perkins: CEO of Pliability, mobility maven

• Tom Kemp: founder of Farm Fitness, reimagining the fitness experience

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Dr Bryan & Peter

Kitradar Ltd nor its employees advocate the use of any products on this email. Please do your own research and consult a relevant professional and/or physician before consuming or using any products listed

None of the content is sponsored, we simply love the work they do and think it will spark a little bit of inspiration over your coffee break. If something is sponsored in the future we will let you know!