20 - Let's get Phygital

Somehow that name just isn't quite right

Welcome sports innovators to the future of sport.

Here are the top 15 interesting sports technology links today:

Introduction of "Phygital" events - Link

Galaxy Arena, an AI-based metaverse entertainment hub offering a unique and immersive virtual reality experience to users worldwide, is all set to host a “Phygital” fight for the first time in the history of combat sports, featuring Roy Jones Jr VS NDO Champ.

So basically the first live fight on the metaverse. Is that right?

Galaxy Arena's offering looks cool, we just hope they can work on the name.

Fitness Apps Market Size to Garner USD 120.37 billion by 2030 | CAGR of 24.3% - Link

The global fitness apps market was accounted for $13.78 billion in 2020, and is expected to reach $120.37 billion by 2030, growing at a CAGR of 24.3% from 2021 to 2030.

Rise in emphasis on maintaining a healthy lifestyle, surge in awareness about diet-related diseases, and increase in use of smartphones, wearables, and tablets drive the global fitness apps market.

However, technical issues in apps, the high cost of in-app purchases, and concerns regarding data security and strict regulation of data privacy hinder the market growth.

On the contrary, technological advancements in AI and machine learning and increase disease prevalence of hypertension, cardiac problems, and obesity are expected to unlock new opportunities for the market players in the future.

Automatic punch recognition and stats in boxing - Link

Bye bye referee!

This is without doubt one of the best videos you will see using AI and sporting action recognition.

If you are reading this email, you simply have to check out Deepstrike by Jabbr.

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Balans Bikes are the lightest, most secure e-bike in the world - Link

With world-renowned Swedish craftsmanship, BALANS Bikes is the first to feature a 5-step safety system that will take you comfortably anywhere you want to go while making you feel more confident before and after your commute or relaxing ride.

OrCamp Stove: Not Just An Alcohol Stove - Link

OrCamp Stove uses Ultra-sound micro chip to atomize the ethanol. With the super exquisite mist, you will gain 3 times the power than the liquid ethanol. You can save your money with energy and contribute more to the environment. At the same time, the atomized ethanol mist does not like those vaporized one, it is much more safer to use. You don't need to worry about explosion.

Pressure-Relieving Glasses for Headphone Users - Link

So why include this in a sports, health & fitness technology blog?

Well, as a glasses wearer and a active sports person I am just highlighting that using glasses during sport is.... crap!

They fall off, they dig into your ears, they get broken, they slide down your face, they steam up, they get sweaty, they look awful, .... need I say more.

Please, please one of our readers create a sports glasses company and incorporate interesting technologies like this.

Personal rant over.

Body / Mind / Nutrition

Transforming music into medicine - Link

Why has this not been spotted earlier?

When you listened to music you can be relaxed, fired-up, mellow, happy, sad, and it brings all sorts of emotions to the surface. With emotions comes hormonal response. Hormones trigger your body to respond often in a healthy way.

We didn't really explain that very well, but we can imagine more music based sports apps, therapies and recoveries in the future.

Oh, and if you want to learn the real science, read this White Paper.

Massage with air, anywhere’ via dynamic air compression therapy - Link

Hyperice have created the Normatec Go, which is a portable no hose air compression therapy device.

Imagine sitting at your desk while your legs are being massaged gently and nobody would ever know.

Sports brand targeting veterans - Link

We came across Bravo Sierra. A bodycare brand focussing on veterans & the military.

This is a great move. Super physical, great ambassadors, loyal and super active.

"By using clean, skin-kind ingredients that smell great and eliminate B.O. Period. It’s personal care you can count on, even in the most demanding conditions."

More, more, more!!!

Sports Science Quote of the Day

A 2023 review published in Supportive Care in Cancer found significant improvement in pain, fatigue, anxiety, upper extremity movement, and quality of life for 799 cancer patients after VR therapy. Three of the 17 studies also reported positive effects on cognition.

Hao et al., (2023) - Effects of virtual reality on physical, cognitive, and psychological outcomes in cancer rehabilitation: a systematic review and meta-analysis - Link

Digital Technology (AR, VR, AI, E-sports, etc.)

Sports Illustrated’s publisher is using AI to generate fitness advice - Link

Is this a good thing or a bad thing for sports technology journalism?

Having played about with AI, I can see that the process is a lot quicker but will we not lose the originality, the flavour, the voice of a writer?

Or maybe it's a good thing because we may see people gravitating naturally to human written word? For us, Hmm?? Maybe we will try a fully AI written newsletter one day and see the report the results.

Capture accurate 3D biomechanics of an individual's movement using only smartphones - Link

Uplift is just at the beginning of their journey but their tech looks promising.

The challenge with 3D biomechanics is using multiple cameras, sensors and sophisticated software to kinematic data. If you know the word VICON you know what I mean.

Well, Uplift are trying to make everything much simpler by using two iPhone videos to re-create your athlete’s movement in full 3D.

And each session, or clip, has movement data and joint coordinates that can be downloaded as a .json file.

The easiest way to reach your running goals - Link

This is a pure, down the local running club link.

This app seems to be the talk of the town, with customised workouts and personalised feedback.

Seems like someone finally cracked running coaching?

Can you think of somebody else who might like this newsletter?

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AI Sports Equipment Design of the Day

We are loving AI at the moment and think it will change how we design sports equipment forever, so here is our new design of the day.

Today's Inspiration:

Sports Illustrated AI articles.

So we asked AI to generate us an image based on Sports Illustrated and here are the results.

Hopefully it will provide some inspiration!

Over and out!

Kitradar Ltd nor its employees advocate the use of any products on this email. Please do your own research and consult a relevant professional and/or physician before consuming or using any products listed

None of the content is sponsored, we simply love the work they do and think it will spark a little bit of inspiration over your coffee break. If something is sponsored in the future we will let you know!