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21 - The creation of a new professional cycling league
Is this a repeat of Liv Golf?
Bryan Roberts
March 08, 2023
Welcome sports innovators to the future of sport.
Here are the top 15 interesting sports technology links today:
The introduction of the striped golf ball - Link
So simple, yet brilliant!
Many golfers add lines to help aim golf balls during putting, but Taylormade have taken that principle and made it beautiful.
They weren't the first, but its taken this long for the industry to make them colourful & obvious to help with branding.
Many of us could benefit from watching athletes actions and translating that to a design.
NCL (National Cycling League, Inc.) launch professional cycling league - Link
Ooofffttt - is this going to be a repeat of the Liv Golf fiasco in cycling?
"The NCL will be the first major professional sports league that is majority-minority and female owned and values men's and women's athletic achievements and contributions equally." said Paris Wallace, a serial entrepreneur and co-founder and CEO of the NCL.
Looks as if NCL are working with USA Cycling so could be a match made in heaven, particularly to drive revenue and eyeballs to the sport of cycling.
Global home fitness equipment market is expected to grow to 2027 - Link
The global home fitness equipment market is expected to grow from $15.13 billion in 2022 to $16.55 billion in 2023 at a compound annual growth rate (CAGR) of 9.3%.
The home fitness equipment market is expected to grow to $24.28 billion in 2027 at a CAGR of 10.1%.
Good news for all us gym brand employees.
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Wild Gym's new rucking backpack - Link
We previously described the rise of rucking - Link
Well, now it's time for brands to come along and start to dominate the sport. One of the first is Wild Gym raising funds on Kickstarter.
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Hive Hammock Stand, have a hammock anywhere - Link
Finally, a portable hammock stand for two people!
Adventures are best enjoyed when well-rested. More and more people are experiencing the great sleep and energized excursions that come with sleeping in a hammock. But hammocks limit us to finding a camp spot with the perfect trees -- and usually, to sleeping alone. Not anymore.
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Square Launcher Xccelerator Golf Swinging Aid - Link
The big secret revealed - a good Golf Swing is something most people already know!
If you can simply throw underhand, you have all the fundamental squaring mechanics you need for a consistent golf swing. Your swing is no different than the underhand throw you use when you are bowling, playing Cornhole, or tossing a cold one to a friend.
Your trailing hand just needs to be square to the target when you release the object you're throwing. This throw is done automatically without thinking about movements of the hands, arms and body. The posture is natural and balanced. The swing is smooth and pendulum-like with its precision while everything moves in sync.
Body / Mind / Nutrition
Hyperice X Hot & Cold Therapy - Link
Look the tech is good, but sometimes you just have to post something because of the design. Check this design out!!!
Hyperice X gives you contrast therapy treatment on demand, holding at a consistent temperature for as long as you need it, or automatically switching between hot and cold on a set program, all nearly instantly and magically without wires. Recover faster so you can get right back at it with the hottest (and coolest) piece of recovery tech yet.
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Daily walk prevents one in 10 early deaths - Study Link
The research team looked at hundreds of previous studies on the benefits of physical activity and concluded that even doing hwalkalf the recommended amount could prevent one in 20 cases of cardiovascular disease and nearly one in 30 cases of cancer.
That equates to 75 minutes per week - or 11 minutes per day - riding a bike, walking fast, hiking, dancing or playing tennis.
"You should feel yourself moving, your heart will beat faster but you won't necessarily feel out of breath," says Dr Soren Brage, who led the research.
Doing that amount is enough to reduce the risk of developing heart disease and stroke by 17% and cancer by 7%, the findings suggest.
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Free Menstrual Cycle-Based Fitness + Wellness Experience - Link
Many popular fitness methods were designed for men, not women.
28 is the first method of its kind designed to optimize your energy, hormones, strength, and flexibility as you experience changes throughout your cycle.
Best of all - it is free!!
Sports Science Quote of the Day
Inspiratory Muscle Training increased inspiratory muscle strength in elite swimmers, but there was no association or meaningful impact on swimming performance.
Digital Technology (AR, VR, AI, E-sports, etc.)
IOC announces Olympic Esports Series 2023 - Link
The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC and in collaboration with International Federations (IFs) and game publishers.
The initially confirmed featured games across nine sports are:
Archery (World Archery Federation, Tic Tac Bow),
Baseball (World Baseball Softball Confederation, WBSC eBASEBALL™: POWER PROS),
Chess (International Chess Federation, Chess.com),
Cycling (UCI, Zwift),
Dance (World DanceSport Federation, JustDance)
Motor sport (Fédération Internationale de l’Automobile, Gran Turismo).
Sailing (World Sailing, Virtual Regatta),
Taekwondo (World Taekwondo, Virtual Taekwondo)
Tennis (International Tennis Federation, Tennis Clash),
Time to dust off those Dancing shoes!!!
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Akili create the first prescription treatment delivered through a video game - Link
Akili digital medicine is delivered the medium of action video game experiences to keep patients engaged and immersed in the treatment. Unlike typical video games, this personalized gameplay experience is engineered with adaptive algorithms designed to improve cognitive function. For example:
Selective Stimulus Management Engine (SSME™) - Designed to target neural systems involved in attentional control, including focus, interference processing and multitasking (fronto-parietal areas of the brain)
Body Brain Trainer (BBT™) - Designed to target neural systems involved in attention, impulsivity, working memory, and goal management (fronto-parieto-cerebellar areas of the brain)
Spatial Navigation Engine (SNAV™) - Designed to target neural systems involved in spatial navigation, memory, and planning and organization (extended hippocampal system in the brain)
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The great smartwatch slowdown - Link
Great little overview of current smart watch trends and the future of smart watches from Wareable.
"We're currently in the middle of a quiet period in the world of smartwatches, as major brands wait for the next set of advanced sensors that will change the way we think about our devices."
"The problem is that this next generation - which will transform smartwatches and wearables from wellness devices into fully-fledged healthcare platforms - is still a couple of years away."
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Wareable Smart Watch Trends. We asked PlaygroundAi to design a new smartwatch and here are the results:
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